The origin of Hello Taiwan dates back to 2010, when members of the New York Taiwanese American community sensed a disconnect from younger generations interested in music. The idea to bridge the gap was simple: host a rock concert at the Taiwan Center around Thanksgiving, providing the perfect opportunity to blend community, family, and great music.
The influence of the concert continued to grow, and in 2012 Taiwanese bands took to the road for an east coast music tour under then “Hello Taiwan Tour” name. The tour was a major success, allowing the artists to promote their music and Taiwan at the same time. The tour has deep ties with the Passport to Taiwan Festival that takes place on Union Square each year to celebrate Taiwanese American Heritage Week designated by the US Congress in 1999.